We are Firepower Design, a small but mighty full-service design and advertising firm in Madison, Wisconsin. We are a down-to-earth group of thinkers and doers. What can we do for you?
rachel

Rachel Bohn, Partner, Director of Operations

What was your first job? Working the register at Taco Bell.

Favorite junk food? Sour cream and onion potato chips

What's your ShameTV? Real Housewives of….anywhere

Favorite movie quote? "Does Barry Manilow know that you raided his wardrobe?"The Breakfast Club

What's the best part about director of operations? Cracking the whip to meet deadlines!!

Unusual skill? 2004 & 2005 Women's National Watermelon Seed Spitting Champion, retired.

gretchen

Gretchen Butts, Partner, Senior Designer

What was your first job? Giving tours at the Platteville Mining Museum
Favorite junk food? Nachos with the works and a beer
What’s your ShameTV? Fixer Upper
Favorite movie quote? “We all go a little mad sometimes.” Norman Bates, Psycho
What’s the best part about being a designer? Being able to color outside the lines.

kris

Kris Perlberg, Partner, Senior Designer

What was your first job? Taking inventory in a plumbing shop.
Favorite junk food? Lays classic potato chips
What’s your ShameTV? So You Think You Can Dance
Favorite movie quote? "You rush a miracle man, you get rotten miracles." Miracle Max, The Princess Bride.
What’s the best part about being a designer? Driving a fancy car (2001 Subaru Outback)
Unusual skill? Agate hunting.
julia

julia eagleburger, Designer

What was your first job?Bear Stuffer at Build-a-Bear
Favorite junk food? Ice cream, cookies, cupcakes...I don't discriminate.
What’s your ShameTV? Grey's Anatomy
Favorite movie quote? “ 60% of the time it works every time." Anchorman
What’s the best part about being a designer? Design trends and technologies are always
changing and evolving, allowing us to challenge boundaries and constantly learn new things.
anneliese

anneliese kanter-cronin, Designer

What was your first job? Ear piercer at Claire's
Favorite junk food? Chili cheese fries or anything with bacon.
What’s your ShameTV? Extreme Couponing or Extreme Cheapskates. Basically anything extreme.
Favorite movie quote? “At least you'll never be a vegetable—even artichokes have hearts" Amelie
What’s the best part about being a designer? The challenge of designing a new brand.
Everything is fresh and unexplored.
rae

Rae Ganci Hammers, Designer

What was your first job? Grocery Bagger
Favorite junk food? Twist Cones and Cheez-its, but never together
What’s your ShameTV? Millionaire Matchmaker
Favorite TV quote? Idris: "Are all people like this?" The Doctor: "Like what?" Idris: "So much bigger on the inside." Dr. Who
What’s the best part about being a designer? The moment when all the brainstorming, thinking, pondering,
and creative meandering finally produces a really great idea.