We are Firepower Design, a small but mighty full-service design and advertising firm in Madison, Wisconsin. We are a down-to-earth group of thinkers and doers. What can we do for you?
rachel

Rachel Bohn, Partner, Director of Operations

What was your first job? Working the register at Taco Bell.

Favorite junk food? Sour cream and onion potato chips

What's your Shame TV? Real Housewives of….anywhere

Favorite movie quote? "Does Barry Manilow know that you raided his wardrobe?"The Breakfast Club

What's the best part about director of operations? Cracking the whip to meet deadlines!!

Unusual skill? 2004 & 2005 Women's National Watermelon Seed Spitting Champion, retired.

gretchen

Gretchen Butts, Partner, Senior Designer

What was your first job? Giving tours at the Platteville Mining Museum
Favorite junk food? Nachos with the works and a beer
What’s your Shame TV? Fixer Upper
Favorite movie quote? “We all go a little mad sometimes.” Norman Bates, Psycho
What’s the best part about being a designer? Being able to color outside the lines.

kris

Kris Perlberg, Partner, Senior Designer

What was your first job? Taking inventory in a plumbing shop.
Favorite junk food? Lays classic potato chips
What’s your Shame TV? So You Think You Can Dance
Favorite movie quote? "You rush a miracle man, you get rotten miracles." Miracle Max, The Princess Bride.
What’s the best part about being a designer? Coffee
Unusual skill? Agate hunting.
anneliese

anneliese kanter-cronin, Designer

What was your first job? Ear piercer at Claire's
Favorite junk food? Chili cheese fries or anything with bacon.
What’s your Shame TV? Extreme Couponing or Extreme Cheapskates. Basically anything extreme.
Favorite movie quote? “At least you'll never be a vegetable—even artichokes have hearts" Amelie
What’s the best part about being a designer? The challenge of designing a new brand.
Everything is fresh and unexplored.
rae

Rae Ganci Hammers, Designer

What was your first job? Grocery Bagger
Favorite junk food? Twist Cones and Cheez-its, but never together
What’s your Shame TV? Millionaire Matchmaker
Favorite TV quote? Idris: "Are all people like this?" The Doctor: "Like what?" Idris: "So much bigger on the inside." Dr. Who
What’s the best part about being a designer? The moment when all the brainstorming, thinking, pondering, and creative meandering finally produces a really great idea.
emily

Emily James, Designer

What was your first job? Picking vegetables on a farm
Favorite junk food? Peanut butter anything
What’s your Shame TV? Say Yes to the Dress
Favorite Movie quote? "Life moves pretty fast. If you don't stop to look around once in a while, you could miss it." Ferris, Ferris Bueller's Day Off.
What’s the best part about being a designer? The opportunity to be part of an amazing, constantly evolving community. Every single day is unique.
Unusual Talent? Yodeling